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Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Published by Universitas Timor
ISSN : -     EISSN : 25033123     DOI : 10.32938
Core Subject : Economy,
Economics, Econometrics & Finance
Bidang ilmu yang diterbitkan dalam jurnal ini adalah Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Operasional dan Manajemen Pemasaran
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 5 No 1 (2023): iE : inspirasi Ekonomi" : 5 Documents clear
PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE DI KALANGAN MAHASISWA Indah Handaruwati
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol 5 No 1 (2023): iE : inspirasi Ekonomi
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v5i1.2944

Abstract

This study aims to provide empirical evidence of the influence of brand image, price and promotion either partially or simultaneously on purchase decision of samsung brand mobile phones among Surakarta Christian University students. The population in this study were all active students while the sample was taken by purposive sampling as many as 100 students. The results showed that brand image was positive but not significant. So that the brand image variable cannot stand alone partially, the price has significant effect and the promotion has positive but not significant. Together or simultaneous brand image, price and promotion variables have a significant effect.
THE IMPACT OF CULTURE ENVIRONTMENT TO HUMAN RESOURCES MANAGEMENT IMPLEMENTATION IN SEPODO TOBACCO SHOP Alfan Taufiq Masykuri; Hadi Sasana
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol 5 No 1 (2023): iE : inspirasi Ekonomi
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v5i1.3956

Abstract

There are many Micro Small and Medium Enterprises (MSMEs) that appears in Indonesia. This was related with new adaptation concept that adopted to Micro Small and Medium Enterprises (MSMEs) that different concept with big company. This research purposes to describe about how the management concept adapted and implemented in Micro, Small, and Medium Enterprises (MSMEs) of Tembakau Sepodo Sole Proprietorship. In every business must be need and use human resources management concept. The one that make different of management in many places is how to communicate to implement the concept theory in to their business as suitable as their place and culture. This research uses empirical-explorative approach and analyzed by comparative study with theory that was created and published before. This study was trying to observe, induction, conduction, and evaluation. This was need 25 days to observe the operational process in Tembakau Sepodo Sole Proprietorship so it can be described from Human Resources Management point of view. How the job was plotted not only in the formal communication. It needs more awareness in self position, age, and experience. It’s about social culture there.
PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN DENGAN EMPLOYEE ENGAGEMENT SEBAGAI VARIABEL INTERVENING Ahmad Yani Kosali
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol 5 No 1 (2023): iE : inspirasi Ekonomi
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v5i1.4188

Abstract

This study aims to analyze the effect of training dan career development on employee performance with employee engagement as an intervening variable for Sinergi Sriwijaya Peduli Office employees. The sampling technique used in this research is non-probability sampling, which is a saturated sample of 40 employees who are the staff level and have a minimum two years of work. The data analysis method in this study used path analysis with the help of SPSS 26 software. The result of this study indicate that 1) training has a effect on employee engagement 2) career development has a effect on employee engagement 3) training and career development has a effect on employee engagement simultaneously 4) training has no effect on employee performance 5) career development has no effect on employee performance 6) training, career development, and employee engagement has a effect on employee performance simultaneously. The Sobel test showed the employee engagement has an indirect effect on each training and career development variable on employee performance.
PENGARUH KUALITAS INFORMASI DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN MINAT BELI ULANG PADA SITUS BELANJA ONLINE SHOPEE Marina Malian
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol 5 No 1 (2023): iE : inspirasi Ekonomi
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v5i1.4206

Abstract

The observe aims to have a look at The effect Of information pleasant And carrier excellent On client delight And Repurchase aim On on-line store websites In Shopee for patron Shopee in Indonesia. The sampling approach used in this look at is nonprobability sampling, specifically the purposive sampling technique. The range of sampling used in this observe consisted of a 170 respondents aged 18-26. The approach of amassing statistics the use of survey technique. The analytical tool utilized in the SEM (structural equation version) with the AMOS 22 application program. The result shows that information quality has a effective and enormous impact on Repurchase purpose. Carrier first-class has a fine and good sized impact on Repurchase purpose. Purchaser satisfaction has a fantastic and substantial impact on Repurchase aim. Information best has a positive and significant impact on patron pride. Service first-rate has a effective and enormous effect on client pleasure. Client satisfaction mediates statistics first-class with Repurchase aim. Client satisfaction mediates carrier nice with Repurchase intention.
THE ROLE OF TRUST AS MEDIATION ON SALESPERSON’S EXPERTISE TO REPURCHASE INTENTION Riwidya Tri Oktavia
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol 5 No 1 (2023): iE : inspirasi Ekonomi
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v5i1.4215

Abstract

This study focuses on the role of salesperson in increasing repurchase intention. The purpose of this study is to analyze the direct effect of salesperson’s expertise on repurchase intention and its indirect influence through trust. The sample of this study is 140 customers of bank who have received special services from the salesperson and have some minimum deposit selected using probability sampling. The result of this study indicates that salesperson’s expertise has a significant effect on trust and repurchase intention. Trust acts as a partial mediator in the influence of salesperson’s expertise on repurchase intention, bit it acts as a complete mediator in the influence of salesperson’s likeability on repurchase intention.

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